.Column Perspectives: 15.Ever before asked yourself how an electric developer finds yourself managing an influencer advertising system? Jonathan Eg, CEO of Partipost, spills the tea on The Adrian Series.Secret takeaways:.Why investing protocols led to solitude (and a job pivot).The magic formula: authenticity + consistency = influencer success.B2B influencer marketing in Asia: It is actually coming, yet slowly.AI influencers: Cool, yet probably won't replace your BFF's Instagram.The payment problem beleaguering influencer marketing (and also just how Partipost is actually addressing it).Enjoyable fact: Jonathan's daddy awaits Mondays. Yes, you check out that right.Profit: The influencer marketing landscape is actually evolving a lot faster than you can easily point out "swipe up." Coming from micro-influencers to AI avatars, the video game is actually transforming-- yet genuineness still reigns supreme.So, just before you cross out that good friend with 200 followers as "not significant," remember: on the planet of nano-influencers, your bestie might just be actually the next major trait.Listen for even more influencer ideas and perhaps grab a pointer or two for your personal Instagram activity!